The Day The Icing Died, And Why Diageo And W+K Had To Kill It by John Capone

If, over the past month or so, a friend has sauntered up to you and posited the line, "Ready to get iced, bro?" don't worry. He is neither a hockey devotee nor a sudden frat boy aficionado. The poor sap has just come under the influence of the Smirnoff Icing craze. This is when a Bro (who can also be a lady, and in fact is funnier when it is) presents another bro (in as creative fashion as possible) with one Smirnoff's sickly milk white bottled Ice abomination. The presented bro must then take a knee and chug until the ...Read the whole story

  • beverages Pepsi's Bough Details Its Social Media Cred by Karl Greenberg

    Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control room, tracks in real time analytics for campaigns, web sites, or social channels. The focus is on creating the largest sports brand in the world and one that goes beyond the liquid product. ...Read the whole story