BP Gets Social Media Right -- Everything Else Wrong by Erik Sass

At the beginning of May, I took a look at BP's social media strategy (or rather at the empty space where it should have been) as it struggled to contain and counteract the very negative PR fallout from the ongoing environmental disaster in the Gulf of Mexico. I also solicited ideas from readers about potential social media strategies the stricken energy giant might employ towards this end. Now, over a month and a half later, it seems BP finally has a substantial social media strategy in place -- just as all its other damage-control efforts have gone off the rails. ...Read the whole story

  • Bazaarvoice Builds Apps On Social Platform Making Content Shareable, Searchable by Laurie Sullivan

    Bazaarvoice plans to release a product suite Monday that builds out on Facebook, Twitter and MySpace social network platforms with custom tools and apps. The SocialConnect Suite gives consumers a voice through rating and review, social sharing, and ability to syndicate content. The tools aim to drive sales, reduce returns, and boost success for search engine optimization (SEO) campaigns. ...Read the whole story

  • beverages Pepsi's Bough Details Its Social Media Cred by Karl Greenberg

    Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control room, tracks in real time analytics for campaigns, web sites, or social channels. The focus is on creating the largest sports brand in the world and one that goes beyond the liquid product. ...Read the whole story

  • Gaia Readies Analytics Surge For Social Network Advertisers by Laurie Sullivan

    Promoting the theatrical and DVD releases for Tim Burton's "Alice in Wonderland," Gaia Online scattered 37 million rabbit holes throughout the social media site. Avatars clicking on a rabbit hole fell down into a Flash environment where they drank a potion and shrank to fit through a door leading into Wonderland, where they could hang out and chat or participate in games. ...Read the whole story