Wednesday, June 23, 2010
  • Golfsmith, Nike Team For Social Media Event

    "We've really ramped up our social marketing efforts and, like all retailers, we're trying to figure it out," Golfsmith's Matt Corey tells Marketing Daily. "This effort with Nike was one where we wanted to do something really unique, and we really hadn't leveraged our Facebook fans, to do something specific just for them." ...Read the whole story

  • Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy

    While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according to a new study from marketing firm Digital Brand Expressions. Of those companies that have some semblance of a social media strategy, 94% say that marketing activities are included in the plan; 71% said public relations were factored into the equation; and 55% say that they use social media for sales-related activities. ...Read the whole story

    Social Media Moms Diced and Sliced

    According to the results of the 2010 Mom Social Influencer segmentation study by BabyCenter, five unique segments of social moms are broken down into two categories, the Influencers, Field Experts, Lifecasters and Pros, and the Influenced, ...More

    • How Facebook Gets to 7 Billion

      "Ubiquity" was one word that struck me when David Kirkpatrick, author of "The Facebook Effect," kept mentioning it at a Gotham Media Ventures breakfast panel last week. The other was "China." Those were the answers. The ...More