Microsoft is rolling out some interesting new features for its Bing iPhone app, which have the potential to totally change the search experience for users by incorporating content from their friends' Twitter and Facebook accounts into search results. This is obviously a cool new capability -- but I can also foresee some potential problems arising if marketers try to combine this function with social commerce. ...
"We've really ramped up our social marketing efforts and, like all retailers, we're trying to figure it out," Golfsmith's Matt Corey tells Marketing Daily. ... Read the whole story
While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to ... Read the whole story
According to the results of the 2010 Mom Social Influencer segmentation study by BabyCenter, five unique segments of social moms are broken down into ... Read the whole story