Facebook Differs with Social Network Bill of Rights by Erik Sass

Amid growing controversy over privacy breaches and new marketing initiatives from Facebook and others, the annual Computers, Freedom, and Privacy conference has drawn up a 14-point "Bill of Rights" for social network users which was published on Tuesday. The Bill of Rights says a lot about how bad the situation has become: It's kind of pathetic that CFP should even have to include "allow me to delete my account," for example. ...Read the whole story

Social Media For Business: It's All About The Leads by Erez Barak

As business marketers, we feel obligated to participate in social media. But beyond the basics of setting up a Facebook page and Twitter profile, marketers are still finding ways to measure results. While some believe the intangible benefits of having a voice for your brand engaged in various social media channels is reward enough, other marketing departments need to provide the CMO and CEO with a more quantifiable answer. The best way to accomplish this is by demonstrating the value social media brings to lead generation. Not just lead quantity (volume), but lead quality (scoring) and conversion rates. But tracking ...More

  • Social Media Moms Diced and Sliced by Jack Loechner

    According to the results of the 2010 Mom Social Influencer segmentation study by BabyCenter, five unique segments of social moms are broken down into two categories, the Influencers, Field Experts, Lifecasters and Pros, and the Influenced, labeled in the report as Butterflies and the Audience. The Influencers make up only 18% of social moms, but they wield 78% of the influence. Tina Sharkey, Chairman and Global President, BabyCenter says "Since 2006, the number of moms using social media has skyrocketed more than 500%... marketers (can) shift their mindset from social media to social marketing by gaining a better understanding of ...More