Six Steps To Becoming A Social Brand

Healthcare marketers should be at the center of the social revolution and using the above as a framework, we can all begin to deliver against its promise. ...More

  • When Worlds Collide, Or Singing 'Kumbaya' About Cannes

    The next step, and one that the more traditional types in the industry haven't entirely made, is to get better at creating really compelling experiences within the digital services in which they now play. But just as it is with kids and play -- as any parent knows, play is a child's work -- this, too, will develop into a stronger understanding about how to make digital, social services work as marketing applications. ...More

  • Social Media For Business: It's All About The Leads

    As business marketers, we feel obligated to participate in social media. But beyond the basics of setting up a Facebook page and Twitter profile, marketers are still finding ways to measure results. While some believe the intangible benefits of having a voice for your brand engaged in various social media channels is reward enough, other marketing departments need to provide the CMO and CEO with a more quantifiable answer. The best way to accomplish this is by demonstrating the value social media brings to lead generation. Not just lead quantity (volume), but lead quality (scoring) and conversion rates. But tracking ...More