Wednesday, June 30, 2010
  • Mzinga Upgrades OmniSocial Platform

    Mzinga Tuesday unveiled the latest version of its flagship OmniSocial social media platform for business users that promises cloud-based hosting, a more user-friendly dashboard and deeper analytics. The company has also rolled out a mobile version of OmniSocial via applications for the iPhone and BlackBerry devices. ...Read the whole story

  • Visa Finds Success With FIFA Social Media

    To drive additional interest, Visa is holding a promotion on the YouTube channel that runs until the tournament's end, July 11. Viewers can enter the "Visa Watch Your Way To Brazil" sweepstakes for a chance to win a trip to the 2014 FIFA World Cup in Brazil. In addition to the grand prize trip, fans will have the chance to win weekly prizes including $100 Visa gift cards. ...Read the whole story

Behavioral Targeting With A Social Twist

Some social media companies have begun to pitch themselves as behavioral targeting services. Consider SocialTwist, a social media marketing platform. The company's business model relies on a small widget that allows Web site members to forward ...More