Ford Makes New Friends The Right Way, Revealing Explorer On Facebook by Erik Sass

With everyone struggling to figure out how to use social media for marketing and advertising, it's obviously helpful to look at examples where a big company gets its right, demonstrating what can be done with an appropriate investment of time and money (and planning). Today, Ford hit the nail on the head with its "2011 Ford Explorer Reveal" on the Ford Explorer Facebook page. Let's take a quick tour of the multifaceted project. ...Read the whole story

  • automotive Kelley Blue Book Goes Social For Stickers by Karl Greenberg

    "In the old days, someone would print a [KBB] window sticker, put it on their car window, not sell it for six months and then by that time the KBB value is out of date," says KBB's Cy Scott. "So a potential buyer would go to our site and get a totally different price. That's what the Live Value feature solves." ...Read the whole story