Half Of Social Media Campaigns Fail To Achieve Goals by Erik Sass

There's no question social media advertising is blowing up (in a good way) with Facebook alone predicted to take in $1.4 billion in ad revenue this year. But it's equally clear that the discipline is still in an early, experimental phase, as marketers struggle to get a handle on what works and what doesn't. ...Read the whole story

  • AT&T Business Directory Relaunches With Search And Social Focus by Laurie Sullivan

    AT&T's business directory reentered the online market Thursday with the launch of its new Web site, complete with geo-location targeting, social services through Facebook and partnerships all with the aim of turning the portal into a community. The focus remains on local businesses and partners. ...Read the whole story

  • packaged goods Cargill's BiOH Polyols Goes Social For Foam by Karl Greenberg

    "The truth is, BiOH wants to protect its market share. We want consumers to demand BiOH but we are also trying to straighten out the differences. Branding BiOH is what we are paid to do but if consumers get that BiOH is a company educating them about sustainability, that's great. On my own Twitter feed, I'm explaining that really latex -- from rubber trees -- is the only really green option." ...Read the whole story

Social Media Is About Content, Not Platforms by Morgan Stewart

Among Gen Y consumers, we identified two groups with that use Facebook and Twitter about the same amount. "Enthusiasts" go online in search of information that supports their offline hobbies and interests such as food, sports, travel, music, etc. "Deal Seekers" go online in search of freebies, discounts, and coupons. ...More

  • Geo-Location Finally Checks In With Facebook, The Biggest Focus Group Ever by Catharine P. Taylor

    I interrupt the usual stream of tweets, status updates and check-ins to say a thing or two about the brand new geo-location tool Facebook Places, which, if you think about it, actually conflates all three. (Or it could, if I could just get access to it in this, its first morning of existence. ...More