• AT&T Starts Social Games-Based Rewards Program

    The initiative kicks off at more than 50 AT&T outlets across the Midwest that will promote SCVNGR in connection with the launch of the new Samsung Captivate phone. Through the SCVNGR app, available for the iPhone and Android-based Droid, users will be eligible for three types of rewards. ...Read the whole story

Local Social Marketing In Need of a Solution

According to a new poll of brand marketers by Harris Interactive for Buddy Media, 72% of brand managers agree that social media offers great potential to reach existing and potential customers across the globe, but they are lacking tools and information to leverage it successfully. On the heels of Facebook's announcement that it has reached 500 million users worldwide, the largest and fastest-growing two-way communication platform in the world, few companies are using Facebook to reach customers globally. According to the poll only one-third of large companies with revenues in excess of $100M are currently using Facebook to do ...More

  • When Worlds Collide -- Or, Should Facebook Evolve Its Social Graph?

    guess that MG Siegler's column yesterday on TechCrunch, asking whether Facebook should adopt a friend and a follower system, resonated with me because I've been thinking about the nature of my social networking relationships lately as well. I finally got around to decoupling my tweets from my status updates earlier this month -- 15 seconds that I should have found in my schedule at least a year ago. ...More

  • Foursquare, I Can't Quit You

    Hey, Foursquare, a social network with about 250 times as many users as yours just incorporated your core functionality and even co-opted the term "check-in" that you've been trying to trademark. Is it time to move on? ...More