• ComScore 'Social Analytix' Provides Real-Time Consumer Feedback

    To help marketers navigate an increasingly friend- and follower-centric media landscape, comScore on Monday debuted a social media monitoring service dubbed Social Analytix. Powered by the Radian6 social media monitoring and engagement platform, the service will attempt to provide clients with real-time updates about what consumers are saying about their brands and products online. ...Read the whole story

Extending Email Trust to Social & Mobile Channels: 3 Tips to Inspire Confidence

Multichannel marketing communications have multiple benefits, including a broader audience reach, multiple touch points to reach customers and greater amplification of your message. But the dangerous duo of spam and viruses that have eroded consumer trust in email marketing have now spread to mobile and social channels, as hackers and spammers become smarter about launching attacks on these channels. Companies must set themselves apart from fraudsters in order to build a relationship of customer trust across all channels. ...More

  • Search's Social Instant Gratification

    Instant feedback. Instant gratification. Instant results. You'll find in Google Instant many of the gratifications social media brings, though you have probably heard enough on the topic. Well here's one more. Call it what you want, but Google Instant plays on the short attention span humans have developed, not to mention lack of patience, and unwillingness to dig for information in the mounds to which the Internet provides access. Not a bad thing and certainly helpful. The search feature fits nicely into today's society for instant gratification. But who wins and who loses? ...More

  • Improving Customer Loyalty Tops Social Media Budgets

    According to national survey results jointly released by COLLOQUY and the Direct Marketing Association, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes. Specifically, the survey results show the average social media spend for marketers whose primary objective is to obtain customer loyalty was $88,000 last year, compared to $53,000 for brand awareness and $30,000 for customer acquisition, the objectives that attracted the next highest spending levels. ...More

  • Twitter's New Redesign: Finally, A Service For The Rest Of Us

    There's one thing I always try hard not to do when one of social media's big players comes out with substantial changes -- and that's to read what everyone else thinks about it before I form my own opinion. (Reading news stories is OK; reading everything about it on TechCrunch -- not OK.) Making sure to go wide-eyed and innocent into Twitter's redesign Tuesday was fairly easy. That said, I do have one big thought: that, as of this redesign -- which allows people to see more information about each tweet without leaving the service -- Twitter is finally a ...More