Monday, September 20, 2010
  • ComScore 'Social Analytix' Provides Real-Time Consumer Feedback

    To help marketers navigate an increasingly friend- and follower-centric media landscape, comScore on Monday debuted a social media monitoring service dubbed Social Analytix. Powered by the Radian6 social media monitoring and engagement platform, the service will attempt to provide clients with real-time updates about what consumers are saying about their brands and products online. ...Read the whole story

Extending Email Trust to Social & Mobile Channels: 3 Tips to Inspire Confidence

Multichannel marketing communications have multiple benefits, including a broader audience reach, multiple touch points to reach customers and greater amplification of your message. But the dangerous duo of spam and viruses that have eroded consumer trust ...More