Social media is approaching an important juncture, as big established networks seem to be reaching saturation and smaller networks are also stabilizing. It appears unlikely that audiences will continue to grow at the same rate that they have over the last decade, suggesting that future growth will focus on convincing under-utilizing groups to join, or "doubling up" by convincing existing users to join multiple networks. ...Read the whole story
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Virtual World IMVU Combines Social Gaming And Avatars
Anxious to tap into a budding market, virtual world IMVU on Tuesday began offering casual and social games through partnerships with developers like Viximo, Heyzap and OMGPOP. Per Tuesday's announcement, IMVU community members can now log in to the IMVU 3-D Chat or Web site to select from more than 75 social and casual games. It was not immediately clear the company plans to monetize its gaming section. ...Read the whole story
There's a new debate about Facebook that's making echo chambers implode. No, it's not whether "Catfish" or "The Social Network" will prove to be the better Facebook movie, or whether David Fincher's next movie will be a remake of his own "Se7en" with Mark Zuckerberg as the serial killer. ...More
