Tuesday, September 28, 2010
  • Forrester: Lack Of 'Creators' Stifling Social Web

    From blogging to product reviews, is consumer-generated media past its prime? Well, while social network participation continues to grow, other forms of social interaction are now stable or on the wane, according to new research from Forrester. ...Read the whole story

  • Social Media And Real-Time Search Meet the Real World (And Snow)

    When the Colorado ski resort Keystone opens for the season in November, it will offer a new experience that ties in social media with radio frequency identification (RFID) technology and location-based services through Facebook and Twitter. The online and mobile technology platform, EpicMix, connects friends and family on and off the mountain in Vail, Colo. The ski season pass or lift ticket, enabled with RFID technology, puts the skier in the social experience. ...Read the whole story

  • That Social Media Manager May Be Right Under Your Nose

    Where's that social media manager your company's been looking for? "Most likely in your office," Frank Eliason, SVP of Social Media at Citi, said Monday at OMMA Global. Indeed, a company's top brand influencer often works for the company in question, according to Pauline Ores, Enterprise Market Engagement Consultant. ...Read the whole story

  • Hoover's Launches Social Community For Business

    The voice of the social community will guide the direction for a portal and business consortium that Hoover's and contributors Outsell, Selling Power, and Shore Communications plan to launch Tuesday. For the first six months the group will focus on building and sharing its collective expertise on marketing and sales, along with a variety of business topics for entrepreneurs. ...Read the whole story

    CheckPoints Makes An End-Run Around Location

    I've got a riddle for you: What's the hardest part about location-based marketing? Here's a hint: It's not the marketing. The challenge tends to lie in dealing with locations. This comes up all the time. Can ...More

    • The Search And Social Job Description

      Increasingly search marketers are tapped to help a business or organization expand marketing initiatives into the realm of social networks -- mainly because search marketers have the unique ability to bridge the creative and technical div ...More