Facebook Likes NAMBLA? by Erik Sass

Oh, Facebook. You know how you were trying to clean up your image, especially regarding online safety for children? Especially protecting kids from sexual predators? Well, I'm no PR whiz, but I feel like you may want to reconsider letting the North American Man/Boy Love Association (NAMBLA) use Facebook to organize local chapters and share tips on their nefarious pursuit of underage love. ...Read the whole story

  • Forrester: Lack Of 'Creators' Stifling Social Web by Gavin O'Malley

    From blogging to product reviews, is consumer-generated media past its prime? Well, while social network participation continues to grow, other forms of social interaction are now stable or on the wane, according to new research from Forrester. ...Read the whole story

  • Social Media And Real-Time Search Meet the Real World (And Snow) by Laurie Sullivan

    When the Colorado ski resort Keystone opens for the season in November, it will offer a new experience that ties in social media with radio frequency identification (RFID) technology and location-based services through Facebook and Twitter. The online and mobile technology platform, EpicMix, connects friends and family on and off the mountain in Vail, Colo. The ski season pass or lift ticket, enabled with RFID technology, puts the skier in the social experience. ...Read the whole story

  • That Social Media Manager May Be Right Under Your Nose by Gavin O'Malley

    Where's that social media manager your company's been looking for? "Most likely in your office," Frank Eliason, SVP of Social Media at Citi, said Monday at OMMA Global. Indeed, a company's top brand influencer often works for the company in question, according to Pauline Ores, Enterprise Market Engagement Consultant. ...Read the whole story

  • Hoover's Launches Social Community For Business by Laurie Sullivan

    The voice of the social community will guide the direction for a portal and business consortium that Hoover's and contributors Outsell, Selling Power, and Shore Communications plan to launch Tuesday. For the first six months the group will focus on building and sharing its collective expertise on marketing and sales, along with a variety of business topics for entrepreneurs. ...Read the whole story

CheckPoints Makes An End-Run Around Location by David Berkowitz

I've got a riddle for you: What's the hardest part about location-based marketing? Here's a hint: It's not the marketing. The challenge tends to lie in dealing with locations. This comes up all the time. Can locations accept mobile coupons? Does a brand have the right to run marketing around locations they don't own? For locations that are part of a chain, is the marketing the responsibility of the store owner or the corporate marketing group? While locations now offer compelling digital marketing opportunities thanks to advances in mobile media and devices, locations also cause a few wrinkles in some ...More

  • The Search And Social Job Description by Derek Gordon

    Increasingly search marketers are tapped to help a business or organization expand marketing initiatives into the realm of social networks -- mainly because search marketers have the unique ability to bridge the creative and technical divide. ...More