• Branded Content Finds Home On Portals, Social Sites

    Taking branded content to consumers at portals or on social media sites like Facebook and Twitter has emerged as an answer to the problem of finding or aggregating the perfect audience. That's because the audience already exists and it gives companies one-on-one conversations that provide an opportunity to fundamentally change how they market themselves. It's no longer necessary to drag consumers back to branded Web sites, according to Andrew Solmssen, managing director at Schematic, an interactive ad agency. "Because guess what, they're not coming," he says. ...Read the whole story

My Response - Be Aware! ... of Social Networking Attacks

Deep in the dark caves and caverns of the Internet forest is a love letter that I wrote on Hi5 to a boy I don't even know anymore... and I can't get rid of it. I think that in the beginning of the present social networking era (Hi5, MySpace, Tagged, Facebook specifically) people my age may [...] ...More