Friday, October 29, 2010
  • Social Intelligence Becomes New Monitoring Tool

    Visible Technologies plans to release social and search tools that allow marketers to support online campaigns. More than a year in the making at a cost of about a million dollars, Visible Intelligence organizes searches and analyzes massive amounts of data through what the company calls a "search-and-relevance engine" built on similar technology to Google. ...Read the whole story

Do Patients Want Pharma Involved In Social Media?

Pharma has a unique ability, in fact a responsibility, to educate patients as much as possible. Why should a little extra scrutiny stand in the way? As a company, if you are there for the right ...More

  • This Season, Social Is The New Black

    Fashion victim, fashionista: these are words not easily applied to me. However, I have learned one valuable lesson over the years by observing an industry that's always on the lookout for the next big thing: if ...More