Players Don't Care About Zynga Privacy Issues by Erik Sass

The last couple weeks have seen a lot of very public controversy surrounding some privacy "slip-ups" (possibly deliberate) by Facebook and Zynga, the casual game developer behind time-wasting hits including FarmVille and Mafia Wars. According to the Wall Street Journal and at least one class action lawsuit, Zynga has secretly shared user information with third-party advertisers and Internet marketers, in violation of its agreements with Facebook and its users. ...Read the whole story

  • Social Intelligence Becomes New Monitoring Tool by Laurie Sullivan

    Visible Technologies plans to release social and search tools that allow marketers to support online campaigns. More than a year in the making at a cost of about a million dollars, Visible Intelligence organizes searches and analyzes massive amounts of data through what the company calls a "search-and-relevance engine" built on similar technology to Google. ...Read the whole story

Do Patients Want Pharma Involved In Social Media? by Chris Iafolla

Pharma has a unique ability, in fact a responsibility, to educate patients as much as possible. Why should a little extra scrutiny stand in the way? As a company, if you are there for the right reasons and keep the patient at the center of your decision-making process, you will welcome the added attention. What are you waiting for? ...More

  • This Season, Social Is The New Black by Philippe Guegan

    Fashion victim, fashionista: these are words not easily applied to me. However, I have learned one valuable lesson over the years by observing an industry that's always on the lookout for the next big thing: if you wait long enough, past trends and patterns will make a comeback. This is exactly to the case with social media right now. As all things social start to mature, the same evolution that took place in the digital marketing industry only a few years ago is emerging: social is fast becoming less about experimentation, and more about regular production. ...More