Public Shaming on Facebook, California Edition by Erik Sass

A few months ago police in the town of Evesham, NJ made headlines with a social media strategy which includes what is basically a Facebook perp walk -- that is, posting mug shots from recent arrests online, complete with identifying information and their alleged transgressions. Predictably the policy stirred some controversy, with critics warning against the potential for inappropriate photo-tagging, but that hasn't deterred Evesham police from continuing the Facebook photo flagellation. Now police in other parts of the country are getting in on the act. ...Read the whole story

  • Google Launches Boutiques.com, Combines Social And Search by Laurie Sullivan

    Google on Wednesday took the wraps off Boutiques.com, a personalized shopping experience that lets consumers find and discover styles and fashions through collections put together by celebrities, stylists, designers and fashion bloggers. ...Read the whole story

  • SearchIgnite Develops DSP: Giving Attribution To Search, Display, Social by Laurie Sullivan

    SearchIgnite has been quietly developing demand side platform (DSP) technology that lets brands get a clear view of multiple types of campaigns. On Tuesday the company plans to launch the platform that lets advertisers buy media on real-time bidding and auction-based networks like Google's and Yahoo Right Media's ad exchanges. The platform supports a variety of display ad formats such as segment targeting and retargeting. ...Read the whole story

Social Media And Selling Media Are Not That Different by Cory Treffiletti

Social media is a lot like selling media: You need to listen first before you do anything else.I came upon this parallel last week in two separate discussions, and I realized they were both part of a larger theme. Social media is a conversation, but selling media is also a conversation. Both are based on relationships and the relevance, strength, interest and benefit to both parties engaged in the conversation. In social media marketing you have to establish a baseline and listen to the conversation before you interrupt it with your message, and in media sales the same idea can ...More

  • Mark Zuckerberg On Facebook's Future: Not Necessarily About Advertising or Email by Catharine P. Taylor

    I spent the morning waiting for Norton to call and do the final fix on a dumb virus -- well, actually, it may be smart because it may still be here! -- that invaded my computer last night. In the meantime, I streamed Mark Zuckerberg's interview with John Battelle and Tim O'Reilly at this week's Web 2.0 Summit in San Francisco, which reminded me why so many of us want in on this technology thing, despite its lingering problems. If this virus thing is yin, the vision thing -- as outlined in this interview -- is yang. ...More

  • Five Reminders For Social-Media Marketers by David Berkowitz

    When Facebook announced its new messaging service yesterday, you had to listen closely if you wanted to hear what social network founder Mark Zuckerberg said about brands. He mentioned that 350 million of Facebook's 500 million members use its messaging system (spanning the site's email, instant messaging, and text messaging) and that there are 4 billion messages sent daily. As a footnote, he said that doesn't include messages brands share, such as through status updates and notifications. That was it. ...More