School District Bans Online Contact Between Students, Teachers by Erik Sass

What would you do if you were an educator and you were presented with a revolutionary new medium, with the potential to totally change the way you teach, manage classes, and communicate with students? I can tell you what I'd do: I'd ban it! Who needs that whole mess? I'm just kidding. But the same can't be said for school boards around the country. ...Read the whole story

B2B + Social Media: The What, When, Where, How and Why? by Lisa Harmon, Alex Madison

While cross-channel marketing has become an everyday part of B2C email marketing, some B2B folks express trepidation at the prospect of stepping into the social networking world. There are valid reasons for B2B marketers to wonder whether places like Facebook and Twitter are the right fit for their brand, as well as how cross-channel engagement efforts will come across to their subscriber base. That said, we're firm believers that all brands can pack more punch through cross-channel marketing -- including our B2B friends. It's just a matter of choosing the types of messaging, the channels, and the approaches that will ...More

  • Foursquare Bets Beyond The BCC Set by David Berkowitz

    One of the most important decisions Foursquare's leadership has made was revealed last week. It's one of those decisions that could determine if Foursquare becomes a footnote or a phenomenon. The only thing more incredible is that its future now will be determined by how consumers use old-fashioned grocery store loyalty cards. ...More