Tuesday, December 14, 2010
  • Northwestern Mutual Beefs Up Social Media

    The goal of the videos is to show how the Milwaukee-based company can help provide financial security over a lifetime, no matter what the circumstances. The videos are part of the insurance company's "A Foundation for Life" campaign, which broke in August with TV, print and online and was created by Minneapolis-based Olson. ...Read the whole story

  • Glam Media Names Stern To Head New Social Communities Unit

    Signaling broader social ambitions, Glam Media on Monday named Ryan Stern as head of a newly created Social Communities unit. With its blog-based origins, the female-focused media and ad network has always been "social." Yet, as CEO Samir Arora admits, the social landscape has changed rapidly since he founded Glam in 2005. "We are now building the next-generation social communities platform for authors," Arora said. ...Read the whole story

    Email and Social Marketing Top Budgets

    A new StrongMail survey in late November, conducted by Zoomerang, reflects the attitudes of business leaders in regards to their planned marketing budgets, priorities and challenges for 2011. The data reveals an optimistic marketing outlook, with ...More