Ski Resorts Embrace Place-based Social Media by Erik Sass

Some kinds of business just seem to lend themselves to social media integration. Obviously the more consumer-facing the business is, the more sense it makes to use social media: I can't really see, say, steelmakers or shipbuilders jumping on the social media band wagon. Sports and leisure, on the other hand, couldn't be better-suited: most of these activities are inherently social, and now technology allows brands to both exploit and encourage the special kind of emotional engagement which results from doing something as part of a group. Thus the winter of 2010-2011 has seen ski resorts rushing to introduce proprietary, ...Read the whole story

  • food Cabot Soup Swap Mixes Events, Social Media by Karlene Lukovitz

    Cabot Creamery can't spend millions on media campaigns for its award-winning cheeses. Fortunately, grassroots marketing and social media fit like a glove, since Cabot is a cooperative of 1,200 dairy farming families. ...Read the whole story

  • Social Games Could Branch Out To Search, Publisher Sites by Laurie Sullivan

    Social game makers looking to build brands could bring content to search engines, publisher sites and destinations other than Facebook, according to eMarketer Senior Analyst Paul Verna. While no proof exists today, social game makers have grown weary of restrictions in Facebook. ...Read the whole story

  • conference NASDAQ CMO On Social Media, Silos And Ideas by Karl Greenberg

    John Jacobs, CMO and EVP of the Global Index Group at NASDAQ, said the company went social to get people to offer up ideas on how to make real-time sexy. To launch the product, developed with StockTwits, NASDAQ found a core group of subscribers and queried them about how they defined themselves. ...Read the whole story

  • Experian Takes Stake In Social Marketing Firm Techlightenment by Gavin O'Malley

    Demonstrating high demand for social media expertise, Experian on Monday said it bought a majority stake in social marketing specialist Techlightenment. Founded in 2007, the UK-based Techlightenment develops strategies and applications for social media marketing and advertising campaigns, while its brand research division monitors and analyzes social data to understand what people are saying about products. ...Read the whole story

The Ties That Will Bond Big Fuel to Its New CEO by Catharine P. Taylor

Reading the news this week that Jon Bond (yeah, the Kirshenbaum Bond Senecal & Partners co-founder) was coming onboard to head the social media agency Big Fuel got me thinking a lot about how much the advertising business has changed. But, if you read some of the stories about Bond's appointment, it clearly hasn't changed enough -- for him, anyway -- though he is not alone in that sentiment. Said Bond to Stuart Elliott of The New York Times: "It's easier to start JetBlue than to try to fix Delta." ...More