FEMA: Social Media Doing a Heckuva Job by Erik Sass

It might not be the best advertising adjacency, but social media has huge potential for collecting and disseminating information and helping coordinate disaster responses, according to Federal Emergency Management Agency administrator Craig Fugate, who told reporters that FEMA will make more use of social media (including mobile access) during future emergencies. ...Read the whole story

Social Plays Vital Role In Corporate Responsibility, Green Initiatives by Reggie Bradford

Having successful green initiatives and sustainability programs can have a powerful effect on brand loyalty and brand awareness. And that can truly drive some positive social buzz. ...More

  • How Starbucks Will Perk Up Mobile Social by Catharine P. Taylor

    >Raise your hand if you have been to Starbucks in the last week. Now raise your other hand if you have an iPhone or BlackBerry. Now, drop everything, because whether you think of it this way or not, Starbucks launching mobile payments is huge news for location-based social -- even if it doesn't, yet, allow you to get an automatic check-in with your chai latte. ...More