Twitter Is Not a Suitable Medium for Trash Talking by Erik Sass

Professional football players really seem to love their Twitter, which is usually great for fans and reporters: despite rules preventing them from tweeting during games, tweets from the off the field -- say, during rough preseason practices -- can still provide a picture into their tactics, motivation and morale. But the events surrounding the group humiliation and shaming of Chicago Bears quarterback Jay Cutler leave me no choice but to bust out some advice for the footballers: Gentlemen, talking trash on Twitter just makes you look like a bunch of whiny wusses. ...Read the whole story

Can the New Comcast NBC Universal Get Social? by Diane Mermigas

The newly merged Comcast NBC Universal's biggest problem isn't outmoded prime-time ratings or over-the-top threats to cable television. It is the absence of a compelling, coordinated social-networking strategy to aid the challenging integration of its content and distribution businesses. ...More