Insurance Companies Use Social Media to Look for Fraud by Erik Sass

From a certain perspective, the development of modern society has for the most part simply been the gradual extension of technologies for monitoring individuals through channels including civil bureaucracy, the courts, public education, credit histories, and actual electronic surveillance by security cameras and the like. But this Orwellian process will only be complete when individuals assume responsibility for spying on themselves -- and we may have finally reached that glorious day thanks to social media. ...Read the whole story

Ten Social Local Technologies For Marketers by David Berkowitz

Social media is often appreciated for its virality, which implies a loss of control as messaging spreads beyond target audiences. Marketers still can use social media to target consumers in specific localities, or incorporate social sharing functionality into local programs. Here are ten technologies and ways marketers can use them: ...More

  • An Integrated Approach To Online Video And Social Media Marketing by David Murdico

    There's a wealth of information available contrasting online video advertising and broadcast advertising, traditional marketing to online marketing, whether or not social media will kill PR, push advertising vs pull marketing, lean-back versus lean-forward and on and on. Maybe the time has come to stop pointing out the disparities or trying to figure out which is better -- and to start capitalizing on the similarities, identifying the places where the mediums intersect and, more importantly, where they can be benefit each other in the bigger picture. ...More