Egypt Protests Prove Malcolm Gladwell Wrong, Wrong, Wrong by Erik Sass

It's one thing to write a lengthy think piece in the New Yorker explaining why social media will never play a significant role in "real" social activism (contradicting conventional wisdom in intriguing, highly marketable fashion). It's another thing to be self-evidently, embarrassingly wrong in this assertion. But to be actually proven wrong in spectacular fashion by historic events which no one can ignore, occurring just a few months later -- well that's just funny. ...Read the whole story

Fad Or Fact?: Social Media Impacts Purchasing Decisions by Stephanie Azzarone

The just-released study, "Social Media Moms: How Networking Impacts Purchasing Behaviors," provides a comprehensive look not only at what motivates moms' purchasing decisions but also at moms' overall use of social media. Based on responses from a sample of more than 2,000 moms who actively use social media, here are some key findings. ...More

  • Ten Social Local Technologies For Marketers by David Berkowitz

    Social media is often appreciated for its virality, which implies a loss of control as messaging spreads beyond target audiences. Marketers still can use social media to target consumers in specific localities, or incorporate social sharing functionality into local programs. Here are ten technologies and ways marketers can use them: ...More

  • An Integrated Approach To Online Video And Social Media Marketing by David Murdico

    There's a wealth of information available contrasting online video advertising and broadcast advertising, traditional marketing to online marketing, whether or not social media will kill PR, push advertising vs pull marketing, lean-back versus lean-forward and on and on. Maybe the time has come to stop pointing out the disparities or trying to figure out which is better -- and to start capitalizing on the similarities, identifying the places where the mediums intersect and, more importantly, where they can be benefit each other in the bigger picture. ...More