The Social Graf
It's one thing to write a lengthy think piece in the New Yorker explaining why social media will never play a significant role in "real" social activism (contradicting conventional wisdom … Read the whole story
DonQ Rum is launching a digital contest dangling a trip to Puerto Rico as grand prize. The "Master of All Skills" is ultimately meant … Read the whole story
Havas Worldwide has taken a majority equity stake in Socialistic, a new social media driven agency led by Colleen DeCourcy. The Socialistic studio will … Read the whole story
- COMMENTARY
The just-released study, "Social Media Moms: How Networking Impacts Purchasing Behaviors," provides a comprehensive look not only at what motivates moms' purchasing decisions but … Read the whole story
- COMMENTARY
Social media is often appreciated for its virality, which implies a loss of control as messaging spreads beyond target audiences. Marketers still can use … Read the whole story
- COMMENTARY
There's a wealth of information available contrasting online video advertising and broadcast advertising, traditional marketing to online marketing, whether or not social media will … Read the whole story
