America's fastest-growing companies are significantly more likely to use social media than their larger, established peers, according to a two studies by the UMass Dartmouth's Center for Marketing Research. The UMass Dartmouth center conducted longitudinal surveys of the Inc. 500, which lists the fastest-growing companies in the U.S., and the Fortune 500, listing the largest companies, to determine how many have adopted different types of social media. According to the UMass Dartmouth comparisons, 71% of the fast-growing companies on the Inc. 500 list said they have Facebook pages, while 59% use Twitter, 50% maintain a corporate blog, and 33% use ...
New research from Hitwise suggests social-buying site LivingSocial has gotten off to a running start in 2011. A January traffic surge has helped the ... Read the whole story
Knowledge Networks, a highly regarded marketing research firm known for its humongous consumer panel, and for helping marketers and agencies understand how consumers use ... Read the whole story
Social media tools like Facebook and Twitter have gained wide attention for the role they have played in popular uprisings in countries like Moldavia, ... Read the whole story
"There's only a few departments that don't benefit from improved customer service. I like to take it one person at a time," Ted Sindzinski ... Read the whole story
From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities, according ... Read the whole story