America's fastest-growing companies are significantly more likely to use social media than their larger, established peers, according to a two studies by the UMass Dartmouth's Center for Marketing Research. The … Read the whole story
New research from Hitwise suggests social-buying site LivingSocial has gotten off to a running start in 2011. A January traffic surge has helped the … Read the whole story
Knowledge Networks, a highly regarded marketing research firm known for its humongous consumer panel, and for helping marketers and agencies understand how consumers use … Read the whole story
Social media tools like Facebook and Twitter have gained wide attention for the role they have played in popular uprisings in countries like Moldavia, … Read the whole story
"There's only a few departments that don't benefit from improved customer service. I like to take it one person at a time," Ted Sindzinski … Read the whole story
From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities, according … Read the whole story
Facebook's Sponsored Stories ad unit, announced earlier this week, is one of those amazingly simple social media ad ideas that also leads to a … Read the whole story