Friday, January 28, 2011
  • Hitwise: LivingSocial Gaining On Groupon

    New research from Hitwise suggests social-buying site LivingSocial has gotten off to a running start in 2011. A January traffic surge has helped the company close the gap with Groupon, getting more than half the share of visits of the category leader. Two months ago, Groupon had a 10-to-1 traffic advantage over Living Social, according to the Web measurement firm. ...Read the whole story

  • Knowledge Networks Probing Social Networks, Identifies New 'SoMe' Consumer Segment

    Knowledge Networks, a highly regarded marketing research firm known for its humongous consumer panel, and for helping marketers and agencies understand how consumers use media, has launched a new analytic service capable of identifying social media users based explicitly on the social network conversations they have related to brands and product categories. KN, which is unveiling the new service today, has dubbed it "SoMe," and said it is designed to unlock how consumer conversations in social media affect specific product categories by revealing user feelings about specific products or topics, and how that might influence others listening to their conversations. ...Read the whole story

  • Pew: Republicans, Democrats Use Social Media Equally

    Social media tools like Facebook and Twitter have gained wide attention for the role they have played in popular uprisings in countries like Moldavia, Iran, and most recently, Tunisia and Egypt. In the U.S., they have more quietly become a regular part of the political landscape, according to a new report by the Pew Research Center's Internet & American Life Project. ...Read the whole story

  • Q&A: Monster Cable On Social Media Strategy

    "There's only a few departments that don't benefit from improved customer service. I like to take it one person at a time," Ted Sindzinski tells Marketing Daily. There may be one person [within a department] who is more comfortable using social media than others. Then they can show that success [with social] to their peers." ...Read the whole story

  • Report: CMOs Eager To Integrate Social Tools

    From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities, according to a new report from ratings and reviews provider Bazaarvoice and the CMO Club. In 2011, 93% of CMOs plan to use some form of user-generated content to inform product and service decisions. "There is a tremendous change occurring in marketing today," said Erin Mulligan Nelson, CMO of Bazaarvoice. "CMOs have moved beyond fear and skepticism to embrace social media." ...Read the whole story

Facebook's Sponsored Stories -- Or, Consumers As Ad Medium

Facebook's Sponsored Stories ad unit, announced earlier this week, is one of those amazingly simple social media ad ideas that also leads to a lot of questions. Why? Because in a manner not seen on Facebook ...More