GOP Embraces Social Media-ism with YouCut by Erik Sass

After social media helped Barack Obama win the White House in 2008 and carried Republicans to victory in the 2010 midterm elections, it's clear politicians can no more afford to ignore its transformative potential than marketers, advertisers, and other professionals. ...Read the whole story

Local Becomes The Next Social by Laurie Sullivan

Sometimes a technology can spend years searching for an application. That's what happened to mobile couponing. It took nearly seven years, but the advertising industry finally began catching up with the technology this week. Soon, these coupon deals could end up in organic search results or specific sections on Google, Bing and Yahoo geared specifically to deals. The smart merchants already tie deals to paid search campaigns. ...More

  • Getting The Most From Your Social Video by Corey Weiner

    Having run hundreds of social video campaigns for major brands over the past five years, I'm frequently asked to predict how audiences will respond to a certain video. There is, of course, no way to know for sure. Every project is different, and we're regularly surprised by audience reactions. This doesn't mean that producing social video is a crap shoot. Like any other form of advertising, the medium is more art than science, but there are a number of steps advertisers can take to raise their chances of success -- without compromising the video's effectiveness as a selling tool. ...More