• Telemundo Adds Social Media Group

    Telemundo announced the launch of its new strategic social media arm to better connect with the growing Hispanic presence on online social networks. Dubbed Social@Telemundo, the new unit will be led by Borja Perez, vice president for digital media and integrated solutions at the Spanish-language media company. ...Read the whole story

  • Telemundo Launches Social Media Unit

    Telemundo is amping up its focus on social media through a dedicated group in the emerging space. Tabbed Social@Telemundo, Borja Perez, a digital media executive, will head the venture and work with production and ad sales. Initiatives are planned in Spanish and English. ...Read the whole story

Are Social Games Evil?

Not everyone is the biggest fan of Farmville, Frontierville, Cityville and the like -- at the very least, if you don't play them, you've almost certainly hidden them from your newsfeed to avoid the constant requests. But one indie developer, Jonathan Blow, creator of the innovative platform/puzzle game "Braid", takes this idea a little bit further. In an interview with PC Gamer Magazine, the developer described the way social games on Facebook ask you to tap your friend list as an in-game resource as "evil." ...More

  • What Influence Will Social Have On Organic And Paid Search?

    Social search at Google took many twists and turns since the official introduction in Google Labs back in 2009, but it appears the engine may have just recently learned how to tie signals from Facebook, Twitter and other social sites into search engine results. On Thursday in a blog post, Google explained updates to Google Social Search. The big question remains as to how much influence social signals will have in Google's organic search engine results and paid-search ads served up in campaigns. ...More

  • Facebook: A Tale of Oreos, Lindsay Lohan and Hosni Mubarak

    Facebook is at the center of what can only be called a media profundity. Even as those of us in the business figure out how to market brands on Facebook, and also use it to catch up with our uncles and the latest gossip, it is also proving game-changing in ways that are exponentially more significant than, say, whether or not Oreos this week set the world record for Facebook "Likes." (It did, for 24 hours, only to be out-liked by Lil' Wayne.) ...More