This week has seen a flurry of activity in social media for kids, with the launch of imbee (targeting 8-14-year-olds) followed by the news that Disney has acquired Togetherville, a social network for kids under the age of 10, founded in 2007. Like other social networks for kids, including imbee, Club Penguin and Minyanville's Minyanland, Togetherville aims to provide a safe online environment for kids to socialize, with more parental oversight and control than may be offered by general market social nets like Facebook and MySpace. ...
Social media programs generate a torrent of data from fans to wall posts to rate of pass-along and poll results. But how should all ... Read the whole story
With small businesses increasingly heading onto Facebook and other social networks, local media advisor BIA/Kelsey is launching a social media practice geared to the ... Read the whole story
Every action creates a reaction. Research from GroupM Search and comScore released Thursday reveals 40% of consumers using search in their path to purchase ... Read the whole story
According to a new report from Exact Target and CoTweet, data from "The Social Break-up" indicates 18% of email users say they never open ... Read the whole story
I have teenage daughters. At least, I assume they're still my daughters. They hang around our house and eat our food. But, to be ... Read the whole story
Small and medium-size businesses (SMBs) have latched onto social networks as the advertising tool of choice to promote products and services. In fact, 48% ... Read the whole story