Thursday, February 24, 2011
  • Social Media Data Works If Segmented To Key Groups

    Social media programs generate a torrent of data from fans to wall posts to rate of pass-along and poll results. But how should all that information be sifted and presented within an organization? Gear it to three basic online groups. ...Read the whole story

  • Kelsey Thinks Social, Acts Local

    With small businesses increasingly heading onto Facebook and other social networks, local media advisor BIA/Kelsey is launching a social media practice geared to the local market. 48% of small and medium-sized businesses are using Facebook to advertise or promote their business, outstripping email, at 43%. ...Read the whole story

  • Study: Search, Social Create Interlinked Purchase Path

    Every action creates a reaction. Research from GroupM Search and comScore released Thursday reveals 40% of consumers using search in their path to purchase are motivated to use social media to complete their decision. Similarly, 46% of consumers who use social media in the purchase pathway are driven to use search to expand their knowledge about their likely purchase. ...Read the whole story

    Electronic Social Etiquette Influences Communication Success

    According to a new report from Exact Target and CoTweet, data from "The Social Break-up" indicates 18% of email users say they never open email from companies, and 77% of all US online consumers say they ...More