Twitter Comes to Madison Avenue, But Where's the Model? by Erik Sass

Twitter appears to have settled on an ad-supported business model, and it wants your advertising dollars: according to the New York Observer the micro-blogging service is moving into new offices at 340 Madison Avenue (previously inhabited by Facebook, which has since relocated to 335 Madison Avenue). From here Twitter sales staff will surely extend offers of lunches, drinks, pony rides, and other micro-junkets to anyone who happens to control millions of advertising dollars in a half-mile radius. But just remember pony rides can be a two-way street: they will probably be picking advertisers' and media planners' brains for ideas to ...Read the whole story

  • telecom Study: Social Access Key To Smartphone Happiness by Aaron Baar

    According to the latest Wireless Smartphone Customer Satisfaction Study from J.D. Power and Associates, owners who used their devices to access social media sites such as Twitter, LinkedIn and Facebook had higher satisfaction rates (783 on a 1,000-point scale, about 22 points higher) than those who do not often access the sites on their handsets. ...Read the whole story

RIP Social Media (As An Ad-Supported Business) by Ashkan Karbasfrooshan

It was a tough week for "social media." Web 2.0 poster boy Kevin Rose resigned from Digg, while Tech Crunch's Sarah Lacy claimed that Digg was altogether dead. ...More

  • The New York Times' New Paywall Uses Social As A Sampling Tool by Catharine P. Taylor

    our topic today is The New York Times' just-announced digital subscription policy, because now we finally know how at least one great media property will try to eat its cake and have it too when it comes to monetizing content while at the same time making it shareable. ...More