Wednesday, March 23, 2011
  • Social Media Means More Than Social Channels

    "Facebook and Twitter audiences report themselves to be frequent recommenders in every category we look at," says Keller Fay's Brad Fay. "We find that people 13 to 69 who are Twitter audiences offer 100 weekly brand mentions -- they are very engaged in brands -- versus 65 for the general public. " But he added that traditional media also offers strong social value. ...Read the whole story

  • Report Explores Social Media, Consumer Relationship

    The basics are regular posts, trustworthy brand news, new product information, contests and special offers. However, brands that can also deliver either a sense of fun, variety, innovation, interactivity or community will stand out from other pages and see a stronger brand response, according to Millward Brown and Dynamic Logic. ...Read the whole story

    Beyond The Swag: Bloggers Use Social Media To Do Good

    I see an important trend here. Mom bloggers who have focused to date on reviewing products or talking about their personal experiences are now looking to make a greater contribution -- to have real impact. This ...More

    • Should Twitter Close Down @freeNYTimes?

      As I write this, an interesting signpost in the advancement of social media and paywalls is upon us. To continue my theme of absolute obsession with The New York Times' new paywall, today I want to ...More

    • Shattering The SXSW Petri Dish

      Some time between an earthquake rattling Japan and Operation Odyssey Dawn launching to protect Libya from itself, my world was consumed by a mere four letters: SXSW. In the metaphysical sense, it seems so remote now ...More