In China, Happiness Is Saying What You Want (Online) by Erik Sass

Despite the Chinese government's squashing of planned protests over the last couple months, demand for free speech is clearly simmering not far beneath the surface of Chinese society -- and social media is clearly central to this trend, judging by the results of a recent poll cited by The Economist. According to The Economist, when ordinary Chinese folk were asked what they considered the key elements of happiness, 11% of respondents included the ability to express their feelings online. Presuming the figure's accurate, that works out to about 150 million Chinese who find happiness in self-expression on the Internet. ...Read the whole story

Tethered To Social Media And Receptive To Texted Ads by Anne Marie Kelly

This young, formerly elusive media demographic is now aswarm with digital media choices and, clearly, relatively receptive to digital advertising messages. But don't turn your back on "old" media as part of your mix when targeting the younger demographic. ...More

  • Color And The Future Of Mobile-Social Gaming by Shankar Gupta

    This week, photo-sharing start-up Color made huge news by securing a boatload of venture capital, banking on the idea that people in close proximity to one another will want to share photos. CEO Dan Nguyen said that Color was designed to be used with groups, but its effect is often to connect strangers through their photos on their mobile phones. ...More