Tethered To Social Media And Receptive To Texted Ads

This young, formerly elusive media demographic is now aswarm with digital media choices and, clearly, relatively receptive to digital advertising messages. But don't turn your back on "old" media as part of your mix when targeting the younger demographic. ...More

  • Color And The Future Of Mobile-Social Gaming

    This week, photo-sharing start-up Color made huge news by securing a boatload of venture capital, banking on the idea that people in close proximity to one another will want to share photos. CEO Dan Nguyen said that Color was designed to be used with groups, but its effect is often to connect strangers through their photos on their mobile phones. ...More