Buffett, Diller Warn Against Social Media Bubble by Erik Sass

Two of the most successful businessmen and investors alive today have warned against what they say is a growing bubble in the value of social media companies over the last couple weeks. But both Warren Buffett, chairman and CEO of Berkshire Hathaway, and Barry Diller, founder and chairman of IAC, also conceded that there will still be long-term winners along with all the losers, affirming the real value underlying social media as a revolutionary new communications technology. However there's still going to be a lot of carnage. ...Read the whole story

Why Social Is The Next Frontier by Jon Siegal

Sports teams and leagues such as the NBA and the Miami Dolphins have invested time and resources in building their social media presence, and most now have hundreds of thousands or even millions of online fans and followers. Many are now creating innovative opportunities for marketers to reach their huge, engaged (and often local) social audience ... at a scale that can eclipse TV, local newspaper ads or any other advertising vehicle. ...More

  • Social Media Webcasting And Corporate Social Media ... Oxymorons? by Nick Balletta

    Agencies are having a bonanza consulting large enterprises on the uses of social media. But this honeymoon might soon be over as more and more companies realize that they are creating an inerasable digital footprint. Agencies might be making money now, but soon will it be the lawyers? ...More

  • The Shorty Awards And The Social Iceberg by David Berkowitz

    You're invited to an awards show, or perhaps you pay a considerable enough sum to attend. Where would you rather be, in the room with the celebrity entertainers and everyone accepting the awards, or in the basement? Or would you rather follow along at home? ...More