Advanced Search

• +1: Google Turns Search Into Social Platform by Laurie Sullivan

  Google turned the search engine into a social platform Wednesday, unveiling the long-anticipated feature +1 (pronounced Plus One). Social signals pulled from profiles and connections made through Google Buzz, Gmail and other sites are increasing the usefulness of connections. ...Read the whole story

• PowerReviews Gives Social Commerce Price Tag by Laurie Sullivan

  Converting a thumbs-up on Facebook, and now a click on Google +1, into a loyal brand fan doesn't come easy for some advertisers, but a tool from PowerReviews might have solved the dilemma. ...Read the whole story

• Social Media Increases Popularity For TV Viewer Comments by Wayne Friedman

  TV viewers continue to increase their usage of social media when it comes to TV programs. A new Harris survey says two in five online U.S. adults -- 43% -- have gone to the Web to comment, post, or read something about a TV show. ...Read the whole story

• Salesforce Buys Radian 6, Enhances Social Media Tools by Gavin O'Malley

  Showing social media's vastly increasing influence, Salesforce.com on Wednesday announced a deal to buy Radian6 for $340 million. Radian 6 specializes in social media monitoring tools that capture "conversations" across Facebook, Twitter, YouTube, and LinkedIn, among others. ...Read the whole story

Social Segmentation Key For Brands Reaching Consumers by Reggie Bradford

This is a trend we are seeing across the industry -- using the power of the social graph to hyper-target content to consumers, both in paid advertising and through the content your brand publishes on Facebook and other networks. ...More

• When Mobile Eats The Web: Social Net MyYearbook Prepares For Tipping Point by Steve Smith

  CEO Geoff Cook tells me that the mobile traffic for now is fairly evenly distributed across the iPhone, Android and mobile Web platforms. MyYearbook has seven apps in all, and it sees 25,000 new installs a day. The apps represent the fastest-growing segment of mobile traffic and, within the apps, the Android platform is getting 30% to 40% more installs a day than iPhone at this point. ...More

• The Social Media Headline You Should Be Paying Attention To This Week by Catharine P. Taylor

  Sheesh. There are a lot of topics an enterprising Social Media Insider could write about today. I could go on and on concerning: ...More