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• NBC Live Promotes Prime Time Via Social Media by Wayne Friedman

  Pushing another social promotional tool for its shows, NBC is launching a live social stream of conversation called NBC Live that will be synced to live airings of the network's prime-time shows. ...Read the whole story

• Social Nets Steer Users To Web Publishers by Gavin O'Malley

  Supplanting search engines and other traffic drivers, social networks are sending an increasing share of readers to Web publishers. During the first quarter of the year, Facebook and smaller social players drove 11% of all external referrals. ...Read the whole story

• airlines Virgin America Takes Mobile, Social To New Heights by Tanya Irwin

  Virgin America is taking social media to new heights with the launch of a Terminal 2 Takeover promotion in conjunction with today's opening of the airline's new home terminal at San Francisco International Airport. ...Read the whole story

• Skype's CMO: New Ad Push, Social Engagement by Mark Walsh

  Popular Internet voice and chat service Skype rolled out display advertising in advance of its planned IPO. The company also partnered with Meebo to sell advertising for Skype in the U.S. Skype CMO Doug Bewsher weighed in on the company's new ad push. ...Read the whole story

• food Log Cabin Goes Social To Promo Breakfast As Dinner by Karlene Lukovitz

  The campaign, like other recent Log Cabin efforts, focuses heavily on promoting that the syrup products contain no high fructose corn syrup (HFCS), as well as reinforcing the brand as a "family tradition." ...Read the whole story

Business to Business Social Marketing by Jack Loechner

According to a new study by BtoB, 93% of all b2b marketers are engaged to some extent in social media marketing, with the most-used channel, LinkedIn, employed by 72% of survey respondents. Facebook (71%) and Twitter (67%) are nearly as popular, and together these three form the core of most b2b marketers' social media programs. ...More