• VivaKi Creates Chief Social Post, Taps PR Vet Wiley

    In what appears to be a first for an agency holding company, Publicis' VivaKi unit has created a chief social media officer role, and appointed a top PR industry executive -- Edelman's Michael Wiley. ...Read the whole story

  • Former Yahoo Execs Launch Daily Deals Social Network

    Yahoo veterans -- Nick Weir, Usama Fayyad and Hunter Madsen -- have formed a daily deals social site that allows consumers to create their own personal deal network with friends, favorite stores, brands, product categories, and loyalty programs. The site, announced Tuesday, goes live in mid-summer. ...Read the whole story

  • For Six Flags And Heineken, Social Media Is Central

    Heineken and Six Flags may have little in common, but marketers at each company agree on at least one point when it comes to social media: don't make it an afterthought. At the Argyle Executive Forum's 2011 CMO Spotlight Forum: Retail and Consumer Goods & Services on Wednesday, marketers from the brands spoke about integrating social media into their marketing mix. ...Read the whole story

SEMPO: Social PPC is Giving Google Adwords a Run for Its Money

SEMPO has released its comprehensive "State of Search" report for 2011, and there are many key findings that are of interest to practicing search marketers, search strategists and PPC media buyers, to name a few. Over 900 agencies and companies from 66 countries were interviewed for the 133-page report. SEMPO research chair Marc Englesman of Digital Brand Expressions offered some key insights on the report for MediaPost. Of the findings, it is notable that social networks have become substantial alternative PPC networks, in some cases driving higher PPC participation than the Yahoo / Bing search alliance. ...More

  • Why Deals On Facebook Isn't Just Another Groupon Clone

    Just when I thought I was burned out on all things Groupon, LivingSocial, et al (and there's lots of et als in this market), along comes Deals on Facebook. Which is not to be confused with those two, or BlackBoardEats or Google Offers, or Bing Deals, by the way. Why? Because these are Deals on Facebook. And believe it or not, even though I spent most of the last paragraph making fun of online coupon deals -- look for the launch of Catharine P. Taylor Deals, coming soon to an email inbox near you! -- this product is different, because ...More

  • Watch Bo.lt Strike -- But Prepare To Run

    Over the weekend, I was in Dallas and watched lightning strike the city in every direction. I was so mesmerized that I stayed outside on a terrace balancing my camera on the balcony, taking photos I later shared on Facebook and Flickr, and as a time lapse video on YouTube. The whole time, though, I kept thinking, "Is holding on to a metal balcony during a storm the smartest idea?" A different kind of bolt struck the Web last week - a Bo.lt, to be precise -- and I had a similar reaction. It's one of the most fascinating technologies ...More