Thursday, April 28, 2011
  • Marketers: Content Sharing Fuels Social-Media Boom

    Which gender should brands be targeting to help spread their message? While women outnumber men online -- 53% vs. 47% -- males are more likely to share digital media content -- 51% vs. 49%. On a daily basis, about 27 million pieces of online content are shared domestically, per Nielsen. ...Read the whole story

  • For Six Flags And Heineken, Social Media Is Central

    Heineken and Six Flags may have little in common, but marketers at each company agree on at least one point when it comes to social media: don't make it an afterthought. At the Argyle Executive Forum's 2011 CMO Spotlight Forum: Retail and Consumer Goods & Services on Wednesday, marketers from the brands spoke about integrating social media into their marketing mix. ...Read the whole story

SEMPO: Social PPC is Giving Google Adwords a Run for Its Money

SEMPO has released its comprehensive "State of Search" report for 2011, and there are many key findings that are of interest to practicing search marketers, search strategists and PPC media buyers, to name a few. Over ...More