LinkedIn IPO Exceeds Optimistic Forecasts by Erik Sass

After raising the low end of its stock price in the days before the IPO, "early indications and the investment community's keen interest in the offering had pointed to a successful IPO... the target price exceeded the high end of its pricing range..." Sound familiar? No, it's not a contemporary news report about LinkedIn: that's CNET reporting on the GeoCities IPO back in August 1998. ...Read the whole story

Two Sides Of Social: Connecting Or Disrespecting? by Gord Hotchkiss

Apparently I opened a can of worms in my last column. I was talking about real-time tweeting during the Search Insider Summit, lead largely by Rob Griffin, who added additional comments after the column ran. The collective force of the Search Insider audience jumped on Rob with a pretty unanimous condemnation of tweeting during live events. Some of the snippets: ...More

  • The Cavity In Dr. Wong's Case -- Or, Why Filing Suit Isn't The Best Way To Manage Your Online Reputation by Catharine P. Taylor

    One social media topic that's held my fascination lately is how to manage one's online reputation. I'm not talking here about how a big corporation does it, but how little guys and gals -- like, say, me -- do it. At which point I happened to read about the resolution of the case of California dentist Yvonne Wong, who, according to this story from MediaPost, has been asked to pay $81,000 in legal fees to Yelp and the couple whom she sued for a negative review. So much for her claim that the review had led her to emotional distress. ...More