Why Your Corporate Social Responsibility Program Sucks

It's not enough anymore to present a giant check in front of the local children's hospital with your CEO for a photo op. There has to be a story, there has to be a reason behind your corporate responsibility. ...More

  • Two Sides Of Social: Connecting Or Disrespecting?

    Apparently I opened a can of worms in my last column. I was talking about real-time tweeting during the Search Insider Summit, lead largely by Rob Griffin, who added additional comments after the column ran. The collective force of the Search Insider audience jumped on Rob with a pretty unanimous condemnation of tweeting during live events. Some of the snippets: ...More