Well, that's comforting. A month after Sony's PlayStation Network was brought low by a coordinated wave of hack attacks which compromised users' personal information, friendly hackers and security pros are warning that the network remains vulnerable to online malefactors. The response from Sony's boss (I'm paraphrasing): "Basically, yes." ...Read the whole story
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tracx Adds Content Distribution, Analytics To Social Media
Tracx's soft launch is over -- and its initial client roster includes Microsoft, major ad agencies and the Financial Times. Business is so good, it's planning to open a New York office next quarter. ...Read the whole story
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BroadCause Boosts Activism Via Social Media
How much social media buzz can you build in seven days? Cause-marketing platform BroadCause will begin promoting an upcoming Black Eyed Peas event to benefit the Robin Hood Foundation. ...Read the whole story
It's not enough anymore to present a giant check in front of the local children's hospital with your CEO for a photo op. There has to be a story, there has to be a reason behind your corporate responsibility. ...More
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Two Sides Of Social: Connecting Or Disrespecting?
Apparently I opened a can of worms in my last column. I was talking about real-time tweeting during the Search Insider Summit, lead largely by Rob Griffin, who added additional comments after the column ran. The collective force of the Search Insider audience jumped on Rob with a pretty unanimous condemnation of tweeting during live events. Some of the snippets: ...More
