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• Bluefin Labs Uses Social Media To Test TV Ad Impact by Gavin O'Malley

  Semantic technology start-up Bluefin Labs has begun testing tools for marketers to monitor and measure TV's influence via social media. The plan is to debut an automated platform to help advertisers understand the interplay between TV and social media. ...Read the whole story

• Kenshoo Social Added To Company's Campaign-Management Tools by Les Luchter

  Kenshoo has taken its social media ad management tool out of beta. The test yielded 24 billion Facebook impressions for agencies and brands, such as Havas Digital and Zappos. Kenshoo Social is another component that complements the company's campaign-management tools. ...Read the whole story

• tracx Adds Content Distribution, Analytics To Social Media by Les Luchter

  Tracx's soft launch is over -- and its initial client roster includes Microsoft, major ad agencies and the Financial Times. Business is so good, it's planning to open a New York office next quarter. ...Read the whole story

• BroadCause Boosts Activism Via Social Media by Gavin O'Malley

  How much social media buzz can you build in seven days? Cause-marketing platform BroadCause will begin promoting an upcoming Black Eyed Peas event to benefit the Robin Hood Foundation. ...Read the whole story

The Fresh Smell of Social Media by Amy Corr

What does social media smell like? Does it have floral, woodsy or techie notes? The more important question is: Do you want to smell like social media? Will smelling like social media enhance your brick and mortar life of going out and interacting with people in person?< ...More

• Social Media Content Marketing Through A Kindergartner's Lens by Derek Gordon

  Way back in 1988 a little book by Robert Fulghum captivated America for the better part of two years. Called "All I Really Needed to Know I Learned in Kindergarten," the book outlined the basic lessons every kid learns in the first year of primary school and how those apply to our everyday lives as adults. As I've worked over these last many weeks on this content marketing series, I've thought a lot about that book, so I dug it out and reread it. Predictably, its lessons apply particularly well to today's focus: social media content. ...More

• Why Your Corporate Social Responsibility Program Sucks by Patrick Evans

  It's not enough anymore to present a giant check in front of the local children's hospital with your CEO for a photo op. There has to be a story, there has to be a reason behind your corporate responsibility. ...More

• Two Sides Of Social: Connecting Or Disrespecting? by Gord Hotchkiss

  Apparently I opened a can of worms in my last column. I was talking about real-time tweeting during the Search Insider Summit, lead largely by Rob Griffin, who added additional comments after the column ran. The collective force of the Search Insider audience jumped on Rob with a pretty unanimous condemnation of tweeting during live events. Some of the snippets: ...More