The Fresh Smell of Social Media

What does social media smell like? Does it have floral, woodsy or techie notes? The more important question is: Do you want to smell like social media? Will smelling like social media enhance your brick and mortar life of going out and interacting with people in person?< ...More

  • Social Media Content Marketing Through A Kindergartner's Lens

    Way back in 1988 a little book by Robert Fulghum captivated America for the better part of two years. Called "All I Really Needed to Know I Learned in Kindergarten," the book outlined the basic lessons every kid learns in the first year of primary school and how those apply to our everyday lives as adults. As I've worked over these last many weeks on this content marketing series, I've thought a lot about that book, so I dug it out and reread it. Predictably, its lessons apply particularly well to today's focus: social media content. ...More

  • Why Your Corporate Social Responsibility Program Sucks

    It's not enough anymore to present a giant check in front of the local children's hospital with your CEO for a photo op. There has to be a story, there has to be a reason behind your corporate responsibility. ...More

  • Two Sides Of Social: Connecting Or Disrespecting?

    Apparently I opened a can of worms in my last column. I was talking about real-time tweeting during the Search Insider Summit, lead largely by Rob Griffin, who added additional comments after the column ran. The collective force of the Search Insider audience jumped on Rob with a pretty unanimous condemnation of tweeting during live events. Some of the snippets: ...More