Crimson Hexagon Parsing Social Analytics (Its Name May Take More Time) by Erik Sass

The first rule of the social media business is to choose a weird, opaque name for your company, and Cambridge-based Crimson Hexagon -- which specializes in semantic analysis to help companies track online sentiment -- has certainly succeeded there. If I had to guess, the "crimson" is for Harvard (it was spun off by Harvard's Institute for Quantitative Social Science in 2007) and the "hexagon" is a reference to "The Library of Babel" by Jorge Luis Borges... or a beehive. Or something else entirely. ...Read the whole story

  • entertainment Q&A: EA's Craig Malanka On Social Strategy by Aaron Baar

    The NFL, MLB and NHL Facebook communities have a combined 5.2 million Facebook fans. The Los Angeles Lakers, the most-"liked" individual sports team in the U.S., has 8.2 million. So it's saying something that gaming company EA Sports has just surpassed 10 million fans (covering all of its brand and franchise pages). But that milestone didn't come without some effort. ...Read the whole story

  • Bluefin Labs Uses Social Media To Test TV Ad Impact by Gavin O'Malley

    Semantic technology start-up Bluefin Labs has begun testing tools for marketers to monitor and measure TV's influence via social media. The plan is to debut an automated platform to help advertisers understand the interplay between TV and social media. ...Read the whole story

  • automotive Toyota Develops An Owner Social Media Platform by Karl Greenberg

    Robin Daniels, director of product marketing at Salesforce.com, tells Marketing Daily that the collaboration gets the car into the social media space, which it has not been part of heretofore. "This network gives customers an opportunity to connect in a new way and in real time." ...Read the whole story

  • Kenshoo Social Added To Company's Campaign-Management Tools by Les Luchter

    Kenshoo has taken its social media ad management tool out of beta. The test yielded 24 billion Facebook impressions for agencies and brands, such as Havas Digital and Zappos. Kenshoo Social is another component that complements the company's campaign-management tools. ...Read the whole story

Optimizing Social For SEO: A Three-Step Beginner's Guide by Janet Driscoll Miller

At the Pro SEO conference in Boston last week, Rand Fishkin discussed the recent changes and updates to Google's search results -- in particular, how search results in Google are being affected by users' social circles. How can you get started building your social circle and using social media to help your SEO results? Here's my three-step guide for beginners. ...More

  • The Wrong Route To Social Commerce by David Berkowitz

    Lost in the chaos last week, amidst signs of rapture and fears of a second dot-com bubble, was a positive omen. What once appeared to be one of the four horsemen of social media's apocalypse met an untimely death at the hands of user disinterest. It was a good week. ...More

  • The Fresh Smell of Social Media by Amy Corr

    What does social media smell like? Does it have floral, woodsy or techie notes? The more important question is: Do you want to smell like social media? Will smelling like social media enhance your brick and mortar life of going out and interacting with people in person?< ...More

  • Social Media Content Marketing Through A Kindergartner's Lens by Derek Gordon

    Way back in 1988 a little book by Robert Fulghum captivated America for the better part of two years. Called "All I Really Needed to Know I Learned in Kindergarten," the book outlined the basic lessons every kid learns in the first year of primary school and how those apply to our everyday lives as adults. As I've worked over these last many weeks on this content marketing series, I've thought a lot about that book, so I dug it out and reread it. Predictably, its lessons apply particularly well to today's focus: social media content. ...More