Tuesday, May 24, 2011
  • Q&A: EA's Craig Malanka On Social Strategy

    The NFL, MLB and NHL Facebook communities have a combined 5.2 million Facebook fans. The Los Angeles Lakers, the most-"liked" individual sports team in the U.S., has 8.2 million. So it's saying something that gaming company EA Sports has just surpassed 10 million fans (covering all of its brand and franchise pages). But that milestone didn't come without some effort. ...Read the whole story

  • Bluefin Labs Uses Social Media To Test TV Ad Impact

    Semantic technology start-up Bluefin Labs has begun testing tools for marketers to monitor and measure TV's influence via social media. The plan is to debut an automated platform to help advertisers understand the interplay between TV and social media. ...Read the whole story

  • Toyota Develops An Owner Social Media Platform

    Robin Daniels, director of product marketing at Salesforce.com, tells Marketing Daily that the collaboration gets the car into the social media space, which it has not been part of heretofore. "This network gives customers an opportunity to connect in a new way and in real time." ...Read the whole story

  • Kenshoo Social Added To Company's Campaign-Management Tools

    Kenshoo has taken its social media ad management tool out of beta. The test yielded 24 billion Facebook impressions for agencies and brands, such as Havas Digital and Zappos. Kenshoo Social is another component that complements the company's campaign-management tools. ...Read the whole story

    Optimizing Social For SEO: A Three-Step Beginner's Guide

    At the Pro SEO conference in Boston last week, Rand Fishkin discussed the recent changes and updates to Google's search results -- in particular, how search results in Google are being affected by users' social circles. ...More