The social media ROI discussion is heating up with a spate of new research drawing connections between social media, brand perceptions, and purchase behavior. That includes a new study released … Read the whole story
A new national survey finds the use of social-networking sites is growing, and contrary to some assumptions, people who use online social platforms, such … Read the whole story
I've often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, … Read the whole story
We started the week with the news that after months and months of ascendance, traffic to Facebook in May was actually down in the … Read the whole story
Would you send your friend a Pampers TV commercial to watch? Of course you wouldn't, unless it happened to be unusually funny or otherwise … Read the whole story