Social Media Stock Bubble? Not So Far by Erik Sass

Naysayers and Cassandras of all stripes (including myself) have been wringing our hands over an alleged bubble in social media company valuations over the last year. While much of this anxiety is based on simple gut feelings, there's reason to think that some private investors and venture capitalists have fallen prey to irrational exuberance. But judging by the first social media IPOs, that doesn't seem to be happening in the stock market (at least so far). ...Read the whole story

10 Reasons Why PR Professionals Should Be Using Social Video by David Murdico

I've often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top the list along with original, entertaining product launch videos. This new breed of video content, rather than simply supplementing the efforts of PR teams, is often spearheading them. ...More