• Southern Comfort Lime Launches Social Hub

    The concept: Helping SoCo fans to plan and interact throughout their nights out by consolidating a variety of digital activities in one convenient, cross-platform area -- while building awareness of the new Lime product through the hub's features and design. ...Read the whole story

Teen Media Behavior; Texting, Talking, Socializing, TV Watching, Mobiling

Nielsen takes look at today's American teen, raised in an age dominated by media choices like never before, from the Internet to cable channels to web connected devices galore. ...More

  • The Vancouver Riot Social Media Backlash: Justice Or Revenge?

    In the 25 years I've lived here, I've never had to say this -- indeed, I never believed I would ever say this -- but last Wednesday, I was ashamed to say I live in British Columbia. I wasn't the only one. I'm guessing the vast majority of the other 4.5 million people that call this Canadian province home felt the same way. In fact, the only people not feeling that way were the idiotic jerks that caused our collective shame. They were the ones using the Canuck's loss to Boston in the Stanley Cup final as an excuse to ...More

  • The 90:20 Budget Conundrum: Are Marketers Unknowingly Reinforcing 'Social' As A PPC/Advertising Channel?

    We, as marketers, may be unknowingly reinforcing social as a PPC channel, while the greater opportunity lies in participation and content publishing strategies. But as search marketers, we've seen this movie before, and we know how it ends. So today I want to go over a loose history of the "ppc-ification" of the search channel as a much larger strategy, and how the same path may be happening to the balance of social participation vs. advertising marketing activities. ...More