The International Olympic Committee is looking to leverage social media drive engagement with the global sporting event, in part by encouraging competitors to "post, blog and tweet their experiences" during the upcoming summer Olympics in London, scheduled to take place July 16-August 15, 2012. The possibility of interacting with athletes, or at least hearing their thoughts first-hand, is an obvious attraction for spectator sports -- but the IOC is also at pains to protect the commercial interests of broadcast and merchandising partners. ...
Without question, social media is proving itself increasingly valuable as a way to reach out to and connect with consumers. Plus, it's easy to ... Read the whole story
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Nielsen takes look at today's American teen, raised in an age dominated by media choices like never before, from the Internet to cable channels ... Read the whole story