• Will The Google+ Project Out Social Facebook?

    Google began rolling out a social network called Google+ to a limited number of users that it believes will crack the code on the social market game. If it can convince consumers to give up a few personal details and a photo to build a profile, the site could make the Mountain View, Calif. company a formidable competitor to Facebook. ...Read the whole story

Social Networkers Under A Microscope

According to a new survey from The Pew Research Center's Internet & American Life Project, designed to examine the social impact of widespread use of social networking sites (SNS) like Facebook, LinkedIn, MySpace, and Twitter, Facebook dominates the SNS space with 92% of SNS users using Facebook, 29% use MySpace, 18% used LinkedIn and 13% use Twitter. ...More

  • Google+ Opens Ad Door To Google TV, Social Games, Interest-Based Search And Display

    Can Google do for social what it did in search? Advertisers have been waiting to answer that question for years as they waved good-bye to Wave, waited through privacy issues in Buzz, and watched as social network Orkut gained acceptance in Brazil, but nowhere else. ...More

  • Did Google+ Just Exploit A Facebook Vulnerability?

    I remain unconvinced that Google needs to be a runaway success at something else, but in launching the Google+ project yesterday which exploits the biggest problem with Facebook, I'm rooting for it to finally get social networking right. ...More

  • Two-Thirds of Local Merchants Advertise on Social Network; 1/5 Use Facebook

    According to MerchantCircle, new local ad offerings from Facebook are making inroads with local merchants and may put increasing pressure on Google and pure-play deals companies such as Groupon for share of local marketing budgets. With its huge consumer adoption, ease-of-use and low barrier to entry, Facebook continues to be the most popular digital site for merchants to market their business, though, overall, 66% are using the social network for marketing. ...More