Small Biz Ambivalent About Social Media by Erik Sass

Owners of small businesses are lukewarm about social media, even as they recognize its potential for connecting with existing customers and reaching new ones, according to a survey of 304 U.S. small business owners and managers by Hiscox. The findings suggest how far social media still has to go in proving its utility, especially in the area of measuring and demonstrating ROI. ...Read the whole story

  • retail Gap Goes Social To Fuel Digital Engagement by Karl Greenberg

    "People are doing their pre-shopping, looking at Web coupons, circulars, ratings and reviews, friends' suggestions, emails, etc., and they are doing that not only on computers, but when they are in stores, as well. They are using cell phones and mobile devices to check reviews, to Yelp, get coupons, post reviews, and talk smack about the experiences they have just had with salespeople." ...Read the whole story

  • restaurants Domino's Utilizes Social Media To Reinvent Company by Karl Greenberg

    Domino's Pizza reinvented itself with customers by integrating social media into its public branding. The digital national campaign, which pushed for corporate transparency, clicked. The company also pushed its online ordering platform, resulting in higher profits. ...Read the whole story

  • Domino's Utilizes Social Media To Reinvent Company by Karl Greenberg

    Domino's Pizza reinvented itself with customers by integrating social media into its public branding. The digital national campaign, which pushed for corporate transparency, clicked. The company also pushed its online ordering platform, resulting in higher profits. ...Read the whole story

Breaking the Social Code: Leveraging Behaviors and Attitudes on Facebook by Steve Smith

A little known agency and subsidiary of The Washington Post Company, SocialCode, got some visibility last month when it published the results of a campaign it ran on Facebook to gather data about voter sentiments in key battleground states. ...More

  • How Many Are Mobile Social Networking? by Mark Walsh

    There's no question social networking is expanding onto cell phones. The 250 million -- and counting -- mobile users of Facebook alone attest to that fact. But the proportion of U.S. mobile users who access social networks on their devices isn't quite as clear. ...More

  • Hey, Social Media Experts: What You Do Is Worth Nothing! by Catharine P. Taylor

    I know you're probably expecting me to write about Google+ again this week. Sorry to disappoint, but today I'm going Big Picture, to make sure anyone who reads this gets a much-needed feel for what some people think social media people do all day. The answer? Nothing. Nothing of value, anyway. ...More