How Big Is Google+, Anyway? by Erik Sass

Google+ has clearly been getting a lot of traction, both in terms of new users and publicity, but what's not clear is exactly how many people are using this social thing (which is not a network, thank you very much). ...Read the whole story

  • Hearst Auto Titles Rev Up Social Commerce by Erik Sass

    With several new automotive enthusiast titles in its stable, Hearst Corp. is roaring into the social commerce arena with new group discount services offered through Car and Driver and Road & Track. Hearst will offer readers exclusive social commerce deals available only through the magazine brands. ...Read the whole story

Social TV Marketing On Track For $12 Billion By 2020? by Dave Morgan

I attended the Social TV Summit in Los Angeles yesterday. As the summit's title suggests, it was a day spent listening and talking about how social media is intersecting, enhancing and altering television viewing, media and advertising. It was a great conference and hit a hot topic at exactly the right time. ...More

  • Making Google+ Your Go-To Social Net For Pie-Throwing News by Catharine P. Taylor

    The alleged insight I'm about to impart here started, nefariously enough, when I heard polite, British cries of, "Oh!" and "Outrageous!" emanating from my MacBook yesterday. At the time, I'd been sending out emails to do with the upcoming Social Media Insider Summit (plug!), with The New York Times video stream of the Parliament hearings with the Family Murdoch playing in the background. By the time I clicked over to nytimes.com to see what had caused the commotion, the stream had been temporarily shut down. I immediately went on the hunt for what had happened. ...More