• Buick, GMC Get Social With Facebook Integration

    The new Facebook integration on GMC.com and Buick.com lets consumers who are building and configuring Buick and GMC vehicles save them in their own directory on the site and then share the configured vehicles with Facebook "friends" who can post comments or "like" their customized selections. ...Read the whole story

Tesco's Former Ad Agency CEO Influences Online Marketing Social, Search

Tesco became one of the first U.K.-based retail chains to implement radio frequency identification technology in the mid 2000s. At the time, the company's chief information officer created a strategy that would rely on RFID tags and readers to keep track of inventory. In 2005, the retailer signed a three year contract with Tyco Fire & Security's ADT Security Services, purchasing 4,000 radio-frequency identification readers and 16,000 antennas to outfit its stores and distribution centers throughout the United Kingdom. ...More

  • Social TV Marketing On Track For $12 Billion By 2020?

    I attended the Social TV Summit in Los Angeles yesterday. As the summit's title suggests, it was a day spent listening and talking about how social media is intersecting, enhancing and altering television viewing, media and advertising. It was a great conference and hit a hot topic at exactly the right time. ...More