It's hard to know whether Google+ will succeed in attracting the large, stable user base it needs to be a viable social platform. I think even preliminary judgments on that score will have to wait at least three more months, considering it was just launched in late June. However, the latest traffic data from Experian Hitwise suggests the initial, publicity-fueled feeding frenzy surrounding Google+ is subsiding, giving us a better view of its actual appeal in the long term. ...Read the whole story
One to One Connect has launched MessageMaker Social to assist marketers in publishing, managing and measuring local and targeted content to fans and followers across a variety of social networks. ...Read the whole story
With due apologies to the guy -- @jeffjarvis -- who had the good sense (but the bad timing) to start up the #fuckyouwashington hashtag last Saturday night, I'm disappointed in social media right now. As this column is the best platform I have on which to rant, here I go. ...More
For a while now, some media pundits have questioned the future of the TV station industry. But at least for the present, television stations, apparently are among the most progressive segments of the media industry when it comes to using, well, new media. In fact, television stations are the most tweet-friendly sector of the industry, according to NetProspex. ...More