What a weird week - and I'm not just talking about the unusual geologic and meteorological events. The Internet's dominant players are walking back from major initiatives, canceling projects which they once touted as central to their future business. First, Facebook axed Places, the mobile check-in feature which was supposed to compete with Foursquare. Now Google is closing Slide -- the social game and multimedia app developer it bought for $200 million one year ago. ...Read the whole story
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Google DoubleClick Stats May Report Inflated Social Media Numbers
Facebook had 870 million unique visitors and 1 trillion unique page views in June, according to Google data. But some news sites and data firms now suggest the stats are inaccurate. The question becomes how much marketers should trust these stats when planning media buys. ...Read the whole story
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Older Users Get Into Social-Networking Groove
For the first time, half of adult Americans are using social-networking sites, such as Facebook and LinkedIn, according to a new survey by the Pew Research Center's Internet & American Life Project. That figure rises to 65% among U.S. adult Internet users, up from 61% a year ago. ...Read the whole story
It wasn't exactly "Stranger in a Strange Land," but I found my email marketing background gave me a unique perspective on the topics that social media marketers were talking about at MediaPost's recent in Lake Tahoe. ...More
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