Reaching for an analogy to describe how Google launched Google+, its suite of social networking tools, for some reason I am drawn to the realm of child-rearing. Or rather, neglect, … Read the whole story
Alcohol brands are welcomed to participate in social media marketing, but -- just as they ask of customers -- they're being encouraged to partake … Read the whole story
At this year's Summerfest music festival, the mobile marketing campaigns for U.S. Cellular powered by Vibes Media saw participation up 51% this year -- … Read the whole story
It's easy to point out the ways in which email and social media are different, and how it is possible to conclude that a … Read the whole story
We all know that social media is getting bigger and bigger with every passing day, and more brands are engaging in social media every … Read the whole story
According to a new Nielsen report, social media's growth connects people with just about everything they watch and buy. Whether it's a brand icon … Read the whole story
So-called social TV marketing, and social media in general, comes down to the underlying message that word-of-mouth has always been about: "This [insert your … Read the whole story
I wouldn't have predicted that I'd be seeking a new entertainment recommendation service right at the time that I've been using Netflix the most. … Read the whole story