Why the Netflix Mea Culpa Backfired by Erik Sass

Back in July, I wrote about the surge of social media criticism directed at Netflix after its controversial price hike, which raised the cost of its main subscription plan by 60%, noting that it was "a great case study illustrating both the potential and limitations of social media as a tool for interacting with, and attempting to shape or at least placate, public opinion." The big question, I wrote, was "how does Netflix handle the social media explosion?" But I never would have expected the novel, unorthodox strategy adopted by Netflix to engage with social media critics: basically, it just ...Read the whole story

What A Stew: The Recipe For The New Facebook by Catharine P. Taylor

I've been watching the new Facebook stewing in the crockpot since yesterday morning, and have discovered the recipe for making it: To a base of existing Facebook friends and surfing habits, add three tablespoons of Google+ Circles along the left-hand margin, a pound of Flipboard to the News Feed, and a heavy dollop of Twitter along the right hand side. Then, add a raft of user complaints, simmer for a while, and behold: it's the hotly controversial new Facebook! What a stinky stew ...More

  • Not-So-'Glee'-ful Trends In Social Media And TV Ratings by Wayne Friedman

    Look closer at social media numbers and TV ratings. Can you draw any conclusions? Exclusions? Fox spent much on marketing and public relations efforts for such new shows as "The X Factor" and "New Girl." Returning shows typically don't need as much. But perhaps "Glee" should have had a bit more. ...More